The Hurley Burley of Hell’s Kitchen, Cinderella and other fairy tails.

On the 15th of September we posted a story that covered the most recent attempt by Matthew Blomfield to launch another of his scam rorting vehicles, this time using yet another corporate entity “Bishop Warden” and a website with the appearance of substance, behind which is little more than a confidence scam.

We noted, as will have many LF readers, in closing that post that the defamation tort Blomfield had been pursuing against Cameron Slater for well over four years had seemingly come to a standstill.


“Bishop Warden” the latest in a long list of Blomfield’s financial scams

Now that uncomfortable reality may well have the likes of Pete George, Lynn Prentice and the boys and girls at the New Zealand Herald a little stumped, or not. Certainly we suspect that the likes of New Zealand Herald journo’s Bevan Hurley, Matthew Nippert and David Fisher are far from surprised.

LF has said from the very beginning of this judicial farce that Blomfield’s almost laughable tort was a complete and utter abuse of process, that Blomfield’s sole motivation was to get his hands on the names of Slater’s sources, so that he could intimidate them, or in some other way, shut them up.

We also noted at the time that it was our opinion that Blomfield was after the name of one individual in particular; that of former Hell Pizza share holder and director Warren Powell, aka “Otis”. Blomfield had managed to convince the judge, Asher J, that he had been the victim of a terrible hatchet-job, his argument being that it had most likely been paid for by ex Hell Pizza director Warren Powell. Strangely Blomfield stopped short of explaining, nor did the court ask for, why he held this view.

Now despite Asher’s judgement eventually going Blomfield’s way, forcing Slater to hand over the details sought the judicial process then stalled when Blomfield obtained the names and emails of every individual who had in fact contacted Slater.


Kiwi blogger Cameron Slater, the victim of an abuse of process, masquerading as a defamation tort, which New Zealand’s courts have humoured for years

Now of course we here at LF had always known that Blomfield’s intention had been to confirm his flawed belief that Powell had been behind Slaters articles; moreover that Powell had paid Slater for the articles he had published.

We were also aware that this was a complete falsehood, one that we ourselves had managed to discount very early on in our own investigations into Blomfield’s criminal exploits.

Team LF had in fact managed to determine that far from being the man behind Slaters articles, Powell had in fact contacted LF very early on, having himself become more than a little nervous with the direction that our own investigations had taken around a scam known simply as Plan Z.


Hell Pizza’s Warren Powell, the man that had once been close to Blomfield, the pair engaging in all sorts of rorts with partners Stu McMullin and Callum Davies, the man Blomfield had desperately hoped was behind Slaters articles, the entire abuse of court process used for that fishing expedition….a huge gamble….one that has now failed terribly for Blomfield

Powell knew that our interest in Plan Z Limited, that following the paper trail, would inevitably evidence that both he and Blomfield had been party to and benefitted from the fraud; the theft of assets and the proceeds of sale from various properties owned by Plan Z Limited, monies that should have gone to shareholders or creditors.

Of course that company is now in liquidation and a complaint of fraud has been laid with police by the liquidator, a forensic specialist, alleging the theft of around one hundred thousand dollars.

Blomfield has had a surprisingly good run to date. Justice Raynor Asher, like so many idiot Kiwi Judges before him, fooled into creating a precedent that will undoubtedly return to haunt many honest journo’s and the hack journalists who have to date supported Blomfield and the various scams he has employed over the years to evade criminal prosecution. We here at LF are aware of at least one case, involving veteran journo Phil Kitchin, that could very well take advantage of Asher’s decision.

The fact remains however that the matter of the central allegation, that Slater somehow defamed Blomfield, has made no headway whatsoever; this despite the fact that there was never anything preventing Blomfield from pursuing the substantive tort.

In fact despite being ordered to do so, Blomfield, once he had obtained the names of Slater’s sources, recently sent Slater an email confirming his complete lack of interest:


Now as we have already said, it is our conclusion, an honest belief, as always based on the available evidence alone, that Blomfield’s sole motivation for pursing the names of Slater’s sources was that he had hoped to pove the involvement of Warren Powell; and thus that Powell had been behind the WhaleOil posts, that Slater had in fact been paid for the service; or as the New Zealand Herald and so many other msm outlets have claimed, it had been a hatchet job, another of Slater’s lucrative income sources – a theory that in this case, however, Blomfield had concocted in his own head, an hypothesis which was at best misguided, possibly even deluded.

Now this of itself, even if Powell had paid for Slater’s posts, does not prove anything, let alone the fact that Slater’s articles were untrue and thus defamatory. So how exactly was it that Blomfield had planned to use the information he has now obtained?

There was a clue to Blomfields intentions, a text that Blomfield had in fact sent Slater informant Marc Spring a number of years ago; a text which we here at LF have published on a number of occasions.


This text also gives a small clue as to how Blomfield had hoped to silence anyone who made public the many frauds he had historically engaged in, with the assistance of others, among them Auckland lawyers, Graham Hare, Bruce Johnson and Mike Alexander.

There is little doubt however that Blomfields threats failed when it came to at least one of Slaters sources, the one man who was prepared to stand up and be counted from the very beginning, Marc Spring.

Blomfield took a different route when dealing with Mr Spring, falsely claiming that Spring posed a danger to his personal safety; claiming that Springs continuing public statements and online activity also amounted to harassment, false claims which enabled Blomfield to obtain a court order effectively preventing Spring from publishing or making any statement in public that related to Blomfield.

Now this was of course a little strange, that a judge would even consider making such an order, especially given that there was legal precedent which supported the right of any victim of fraud to publicly expose the alleged fraudster, a case which has seemingly been ignored by the various courts dealing with the Blomfield case.

Judge backs blogger’s fight against fraud

Rob Kidd


A fraudster’s victim who fought back has won a landmark battle to name and shame the man who scammed him and dozens of others.

Nearly two and a half years ago, Steve Taylor contracted Grant Norman King to build a sleepout for his elderly father behind the family home in West Auckland.

Taylor paid three-quarters of the price – $23,500 – as a deposit. The sleepout was never built and the money was not returned.

In a bid to get even, Taylor brought civil proceedings against King but when the cost of continuing the case became prohibitive, he took a different tack, setting up the website with the intention of warning others who might be drawn in.

Within months other victims were clamouring to tell their stories and it was not long before Taylor built a comprehensive timeline of King’s offending.

King then tried to turn the legal tables on Taylor by using the Harassment Act to sue Taylor and demand the website be taken down.

Taylor was forced into Auckland District Court to defend himself.

However, that was King’s mistake. “What he did was open up the opportunity for every other victim to tell their story, which was the very thing he was advocating against,” Taylor said.

Source: (Sunday Star Times)

So fast forward three years and Blomfield has done absolutely nothing to pursue that substantive issue of defamation; so why is that?

Again, as we have noted ad nauseam, a fact that has been completely ignored by the MSM and the majority of New Zealands political bloggers, the articles published by Slater were not at all defamatory; every word of what Slater had published was the truth, based on hard evidence of Blomfields, more often than not criminal, offending.

One could in fact form the view that Slater had not gone far enough with his investigations, if he had in fact investigated anything beyond the allegations his sources had presented.

Certainly Slater, unlike LF, did not provide any in-depth explanation or analysis of how the frauds were executed, nor did he cover some of the more serious allegations that revolved around Hell Pizza, despite having been sent the evidence, which of course we here at LF have.

We here at LF are also of the view that it is in fact the allegations surrounding the behavior of the directors of Hell Pizza, nefarious, likely criminal schemes, plans that Blomfield had very much been a party to dreaming up and ultimately executing, that Blomfield did not want made public.

It was this additional, potentially criminal, behaviour that Blomfield was in fact referring to in his text to Marc Spring, a text in which Blomfield bragged he had caused Powell to flee New Zealand.

Importantly, there is evidence that the claims made by Blomfield in that threatening text were true; in that Blomfield had threatened Powell and was in all likelihood responsible for Powell leaving New Zealand.

It was in fact this same information, Blomfields intimate knowledge of criminal wrong doing at Hell Pizza, which he too had participated in, that was responsible for Powell quitting New Zealand and moving to Canada in the hope of obtaining US residency.

Among the evidence we have is an email written by Powell himself, a draft document, never sent, nevertheless intended for Powell’s Hell Pizza partners Stuart McMullin and Callum Davies.

In that email Powell sets out what occurred, and just what it was that had caused the trios sudden separation, following the their reacquisition of the Hell Pizza brand in 2005; for a fraction of what it had been sold for just a few years earlier.

Team LF have had this evidence for some time, we asked for and obtained a complete background of the relationship between the parties; in particular Powell’s relationship with Blomfield. The information was in fact key to our questioning of Blomfield’s motivation from the outset of the defamation proceeding and has assisted in accurately predicting the likely direction Blomfield would take should the court grant him access to the names and identifying details of Slaters so-called sources.

There is of course much more in the way of available evidence, some of which Blomfield will now be well aware of, given that he was successful in conning the court into granting orders which allowed him access to the names, emails and other information Slater had originally been handed.

It is in fact this evidence that we suspect will now have Blomfield re thinking the wisdom of pursuing Slater in any substantive hearing of the defamation case.

This then brings us to those who have supported Blomfield, amazingly despite the evidence we here at LF have posted over the past four years.

These supporters can be placed into three somewhat loose categories. First and foremost there are the professional journalists, of particular importance, those employed by the New Zealand Herald; Matt Nippert and David Fisher, two men, who whilst not named in the Hager Book, Dirty Politics, are in all likelihood among the journalist’s the hacker Rawshark and Nicky Hager mention but sought to protect.

Then there are the local bloggers, New Zealander’s like Martin Bradbury, Lynn Prentice, Peter Aranyi, Keith Ng and Pete George. These can be reduced to two loose categories, those from the political left and the right. Just as importantly however the motivations of each blogger must also be questioned and taken into account.

Those from the left are easily identified, as is their contempt for Slater, based along political lines alone, some with a more personal dislike of Slater the man and not just his politics or blogging style.

Now despite the apparent and quite obvious differences between the professional journos and the amateur political bloggers they do both have one thing in common, both groups set out to attempt to discredit LF’s posts, this despite the overwhelming evidence presented, evidence which none went anywhere near.

The fact that they did attempt to discredit our investigation can only be attributed to three plausible reasons, they either hadn’t read the material, hadn’t understood it, or had set out to deliberately obfuscate on behalf of Blomfield.

When one looks at the professional journos then the verdict is quite clear, their decision to ignore the evidence and fact presented was calculated and quite deliberate. After all, one Fairfax journalist who was intent on publishing an article in support of LF’s investigations, although prevented by ex APN editor Jonathon Milne, had an extremely good understanding of just how corrupt Blomfield was; so too he understood Blomfield’s high level political connections within the National party.

What’s more, as will become apparent in the email below, the New Zealand Herald journos named above had been complicit in assisting Blomfield by publishing articles at his behest that were intended to deliberately degrade the commercial value of Hell Pizza, immediately prior to its reacquisition by Warren Powell and his two partners.

Now for those efforts we here at LF are of the view that the journalists involved should face criminal prosecution; the Newspaper also being liable for the civil damages resulting from the material that was published.

Moreover these same journalists deliberately supported Blomfield during and after each of the defamation proceedings, arguably behaviour that was in conflict with what should have been expected; protecting the right of journalists to keep the identity of their sources secret.

In doing so, whilst their agenda was undoubtedly to attack Slater, they knowingly jeopardized the protections that Slater’s sources would, as with any journalist, otherwise have been entitled to.

It does not take much imagination to visualize the New Zealand Herald’s stance, had it in fact been David Fisher defending such an action and not Slater.

The issue of the Kiwi political bloggers is quite another story. Probably the most active blogger in this case was Lynn Prentice, the Kiwi blogger responsible for the publication of “The Standard”, a leftist blog which normally deals with political issues alone.

Prentice, from the very outset in this game of Cat & Mouse came out in defense of Blomfield, departing from the Standards normally politically focused material, supporting a known fraudster, doing so to the exclusion of all commonsense.

After all, Prentice also had access to our articles on Blomfield’s many failed schemes, frauds that were spelled out quite clearly, with evidence presented that supported the allegations.

Certainly New Zealand’s IRD understood, as did the liquidator of Plan Z Limited, so why was it that Prentice and the other left-wing bloggers just couldn’t see the wood for the tree’s?

Was it that their hatred for Slater blinded them to the obvious? Or was it just that none of these individuals had any understanding of the law, basic business practice, banking and or accounting?

Which ever of the available explanations is responsible for their idiocy, the fact remains that they too deliberately set out to harm Slater, and in the process, harm the rights of Slater’s sources; not that people like Prentice and George gave that fact much, if any, thought however.

So now to the email in question. The document below was written by none other than Hell Pizza co-owner and director Warren Powell soon after he parted company with his two fellow directors; it is a draft document and has not been altered in any way, the language used is that of Warren Powell alone:

Without Prejudice

No doubt you will read this and set out to destroy me, the same way Hell destroyed the likes of Paul Hinton, the same way Hell is destroying Steve Willis, so Hell can profit while others are devastated.

Paul Hinton had his Hell tattoo modified after he was allegedly warned about breaching intellectual property. Of course Blomfield was to use this story later for his own purposes, Bevan Hurley publishing it

Paul Hinton had his Hell tattoo modified after he was allegedly warned about breaching intellectual property. Of course Blomfield was to use this story later for his own purposes, Bevan Hurley assisting by publishing it in the Herald

This letter is in no way meant to say I am blame free, in fact I believe i am pretty realistic about the part I have played in the growth and culture of the company. I have little to lose these days but both you have your reputation largely intact, you used my misfortune to your advantage to push me out for a reasonably low price and yet you both still act like you are blame free and try to get everything for free.

The fact is you have both contributed greatly to my position and I am by far not the only person your Greed and arrogance has effected. So one would think you had no skeletons in the closest, that you abided by the law that you were not being protected by people such as myself. I repeat, I do not think of myself as blame free in anyway, quite the opposite. However it would be nice to put things write as far as I/we can. Be nice if you read this and change the way you think, change the way you do things, change the way you look at yourselves and start to take care of your staff and people in general.

I hope you read this, stop what you are doing and reflect but I suspect the arrogance, greed and desire to always win will dominate your thinking. I suspect you will simply focus on me, but thats ok, thats what you have done all along, looked for scape goats for your actions, nothing ventured, nothing gained.

I have been asked time and time again by many people about many of the things below and have protected you in every instance, in fact many people have protected you. Why I have protected you is getting harder and harder for me to understand but I aware that Stuart has a adopted child and wants or wanted to adopted another.

Stuarts drug participation would most likely effect his current and future adoption prospects. Plus I am very aware of the effect the information (which are facts that I can back up with emails, recordings, video and texts) below would have on the Franchisees, you two personally, your families not to mention the staff.


The remaining Hell Pizza fraudsters, Stuart McCallum and Callum Davies

I know how it would effect you two personally as I and my family have been through it thanks to Matt B and the way you two, especially Callum acted. But Stuart your vindictive behavior and greed is only matched by Matt B. But then I go over the effect Hell has had on peoples lives and you have to wonder how Hell can continue to act with such disregard for people. 

Again I hope you stop and look at things, not just dismiss everything but thats up to you, no doubt your greed for money and quest to blame others will dominate your thoughts. For me the truth is that Matt B in his mis-guided way may have been a blessing .  You would hope Callums motives in assisting Matt get me out were pure and Hell would change the way Hell interacts with suppliers, staff and the community. Instead things have not changed and the corrosive culture of Hell and disregard for Franchisees, the staff and the community continue and have got worse.


Greed, power, arrogance and a desire to win over everything else continues. What is written below makes it even harder for me to understand why you had so much enjoy recently (during the “Directors Meeting”)in asking if I had been interviewed by the police (your source has said so) on a matter that you would not disclose. Stuart your voice was suddenly excited and the pace of your speech increased, you you were happy that I may have police issues and happy that things may be bad for me. No doubt any Police issue would have had you or Callums involvement and involve Matt Blomfield.

Why would you be happy at someones else misery is a mystery and hard for me to comprehend. Especially with what you have kept hidden yourselves. Especially since the misery you have heaped on me and many others is ample and you have misused people and information to achieve your ends. I asked you why you cared if I was interviewed by the Police and what it had to do with you? Stuart you replied that you cared if I was interviewed by police as it may damage the brand and that I was a danger to the brand as a consequence.

As such I written the words below, you judge if I am the only danger to the brand, I never did drugs with suppliers and staff, I never started the “cock” fettish Hell has? I have not continued on the culture in Hell that treats Franchisees and staff with distain, greed and hate. Why didn’t you go on Facebook at the very least and say the SFO had not opened a investigation into Hell?

Because the SFO said they had sent some stuff to the Police and IRD? Or was it because it helped to some degree clear my name and you simply got it wrong? Why Stu when you sent me the SFO finding didn’t you say you were happy for me or anything? Because you simply wanted me dragged through the mud, thats why. But Stu and Callum, read below, you are far far from the saints you have made up in your own minds and I may not be as big a villain as you make out. For one, I did not sit in the office and do drugs, I did not insist on not disclosing to the IRD the cash taken from the business and I do not continue to act with a disregard for the people Hell has and continues to hurt.


The Hell boys are fond of masks, as is there mate Matt Blomfield

When anyone challenges you they are ranting, misguided, have a poor memory, become the target of your anger (demonstrated through emails that attack the person as much as the subject) and have a warped sense of reality, history or the facts. You set out to distrory them, similar to what Matt B does, the only difference being that you feel you keep on the right side of the law.  But the culture in Hell is unexceptable.

You should note that I have not got involved in your personal attacks and have refrained from responded to your attacks. I have plenty of evidence on what is below Drugs Culture FACT – Stuart you did P (methamphetamine) in the office, with suppliers in front of Staff. How you deem this to be ok and the position you put staff in is hard to understand. – But before you did P in the office you did drugs at the Big Day out and at my house with Franchisees after the Big Day out. – Before this you did drugs with Franchisees and Franchisees Staff at the Dominon Road Halloween Party. – You also did drugs at the opening of the Palmerston North store with the Palmerston North Franchisee – the list is endless But what was the effect on others? 


Matt Blomfield’s favourite mask? The type of thing he’d likely wear while fucking over his and Hell Pizza’s many victims?

A male Staff Member of Hell Franchising Limited took a young girl from a shop in Auckland to another out of Auckland to help the other shop owner out. The male staff member and the young girl employee stayed the night at the out of town store owners house. Drugs were taken including the date rape drug. The staff member eventually resigned to protect the brand.  Was the staff member wrong, of course they were but they also acted in a manner that reflected the culture you created, in fact the staff member on several occasions did drugs with both you and Callum!

The Staff member protected you two and the Franchisees. Callum – you did and continue to do drugs with staff, suppliers and franchisees! – you have a drug couch set up in your garage where you do your drugs. – you arguably you have a bigger drug problem than Stuart and if you were stopped by the Police right now you would have drugs on you or in the car. Note please, a Police stop would have been easy to organize but again, you have been protected by people such as myself, that after your behavior owe you no loyalty and Callum, you worked with Matt and Bevan to achieve your end of getting me out so why I have not had you stopped and searched by the Police should show you I and not such a rightish jerk as yourself.

But more importantly, has the Hell drug culture Changed? No Just after, on the same day, as you did the Rape Crises Course in Wellington (see section latter on for the truth behind this) you had a Staff Team building exercise at Stuarts holiday house. During the overnight Team Building exercise both Stuart and Callum handed drugs to the staff. ALL Wellington employees participated which shows the drug culture in the Welligton Hell office is strong and well. So who did the drugs, the new GM, Jason Buckely, Stuart McMullin, Callum Davis, Tony Nixon and at least 1 Franchisee and Supplier. Drugs were offered and handed to other staff who refused them.

Notitably the Supplier was the same supplier that you say you “reprimand” for posting the “cock in mouth” confession on the Hell Facebook page.  More about rape crises and the sexualy ignorant culture in Hell latter. But here is what was written  “I once was at a party and saw this utter wanker, he passed out so I put a mask on and stuck my cock and balls into his mouth til he woke up. To this day he still has no idea who it was, and gets shit for it all the time.” so how seriously were you taking the “mistake” and how does doing drugs with and in front of the supplier that thought the above was ok to put on the Hell Pizza Facebook page show your distain and disappointment in the original post?

How is it ok to do drugs in front of staff and suppliers, especially staff that are not interested in drugs, which the entire Auckland office was not? 

Why did all the Wellington and Lower North Island employees do the drugs? Because they felt pair pressure? Why is this ok?

Why should a sober, drug free employee have to intervene and drive themselves and others to the Airport to stop Callum Davis driving under the influence?

On driving under the influence, Callum you were very very drunk when you decided to drive from Palmerston North to Wellington when your wife went into labor. 

Callum you may wish to ask Stuart if he has ever sent texts and/or written emails saying you are doing too many drugs?

Culture of Sexual Innaportoratness

So was the post below a surprise or was it part of the Hell Culture “I once was at a party and saw this utter wanker, he passed out so I put a mask on and stuck my cock and balls into his mouth til he woke up. To this day he still has no idea who it was, and gets shit for it all the time.”

Stuart and Callum, you have been hung up (no pun intended) on penis’s from before your first Hell Shop. In fact – you have designed a penis (cock) into the Hell wallpaper that hangs in several stores, you have pride in pointing the penis out to people/ – you drew penis’s (cocks) on the back of each others credit cards every time you have gotten the chance and had a great laugh at doing so. – you have taken peoples, including Franchisees, dairyers and drawn pens is on random pages so that when they flict to that page sometime in the future there it is, a huge penis looking back at them.

So, the question is, with such a culture who really put the post above on Facebook? Was the supplier asked to take the “fall” for you? I was asked to take the fall for Kids Can (see below).

Why would you “reward” the supplier that you say posted the cock comment about with a night at Stuarts holiday batch with the rest of the Hell staff and do drugs with them? 

Or was your heart felt opology to the public of New Zealand not so heart felt? 

Hey everyone, tonight we posted a fan’s confession seeing it in the spirit of a prank between mates. Once we understood that offence had been taken and saw the bad light the post could be seen in we removed it, and we apologise to those offended. Lesson learned.

Who was really behind the post? Both of you are obused with cocks and drawing them everywhere?

When I googled Hell Pizza very recently the rape crises story came up first, and yet during the “Directors” Meeting I was told I was a threat to HSL due to potential bad publicity?

Strip Joints with Franchisees

Is it right to take a bunch of Franchisees, mostly male, probably 100% male to a strip joint during the Hell Franchisee Conference? Well you two did so. What message does this say to franchisees? What message did it send Callum when you went “up-stairs” in the strip club for extra services? Since you are married Callum what message does this send on loyalty?

So we see two people who have taken the wrap for you, are there any more.

I was very surprised at the glee expressed by Stuart when he called asked during the “Directors” Meeting if I was under investigation by the Police and that he wished to know as it would effect the

brand as the drug issue alone is of considerable concern. The cock fettish, rape crisis and Kidscan of equal concern and the general culture in the Hell Office perhaps of the most concern.

Kids Can

Stuart you asked me, Warren Powell to jump on the sword. Which like the two above I did. Callum, you defend Stuart on his involvement / non involvement in the Kidscan issue saying Stuart was overseas but how does that make me responsible when the project was handed to Stuart and Matt? Stuart is the one emailed continually by Kidscan.


Desley Simpson, local body political candidate, Kidscan administrator, wife of National party President, close to Blomfield, having received cash for favours

I should say at the outset that I am not pleased with the comments I made that became public and I will not for one second endeavor to justify the unjustifiable.

However surely you Stuart also have some blame to accept, as you are well aware. Stuart it does not matter if you went overseas or not Jan from Kidcan was dealing directly with you, emailing you directly. I asked you to handle the project with Matt.

You were in fact the one that was CCD on the emails, not me. You were the one that was meant to know what was going on and it was you that was meant to oversea Matt B and ensure all aspects of the contract was understood.

When nobody knew what was going on because you Stuart did not get a contract you passed it to me to sort out but did not pass on to me the email exchanges between you, Matt and Jan. I do not defend my reaction or the words I used internally that became public however if you had done your job, told me the terms of the agreement between Hell and Kidscan then it would never have happened.

Even though the “contract” was the responsibility of Stuart and the emails prove I did not agree to 10,000 I am the one targeted in the articles and still on The fact is Stuart was responsible and Stuart allowed the false reporting in the Herald on Sunday and should ask for a amendment. In Stuarts words, “jump on the sword” this is what the people want!

Again, like the staff member that resigned after doing the date rape drug and staying the night with a Franchisees Staff member, like the social media company that thought it ok to talk about cocks in the mouth of a drunk person and post it on the Hell Facebook page someone else took the fall while you act like you are blameless.

The 3 biggest community charity events HRL has done are

– 1; HELLP Christchurch, Director who came up with it and implemented it, Warren Powell, this was the biggest Charity event and the most money ever donated by Hell

– 2; Make A Wish Foundation, Director who came up with it and implemented it, Warren Powell, this was the second biggest Charity Event and second largest amount ever donated by Hell

– 3; The Kids Special Christmas Party (a Christmas Party for handicapped / underprevillaged children), Director who came up with it and implemented it, Warren Powell, this was the third biggest and third highest amount Hell ever gave to charity!

It is notable that Callum Davis and Stuart McMullin refused to support the Kids Special Christmas Party once Warren resigned. Callum Davis and Stuart McMullin also refused to pay of the gifts/toys Director Warren Powell purchased for the Auckland staffs children at Christmas time with the explanation “we do not even spend that much on our kids!” (well these kids do not have dads like Stuart and Callum that make hundreds and hundreds of thousands of dollars a year).

But yet Stuart was happy to have Warren Powell take the wrap / blame for Kidscam saying that this is what the people wanted”. In fact Stuart asked Warren to jump on the sword as this is what he people wanted. Warren did. Strangely, when the truth came out on Whaleoil Stuart got all upset claiming breach of Confidentuality, pretty rich considering the harm that Stuart and Callum allowed and contributed to that effected Warren Powell with all the negateive media targeting him.

But for the Public perception is the truth, where there is little information people look to the media to fill it in, and stu and callum saying nothing and callum saying lots makes up peoples perception and make their own assumptions.  Matt Blomfield

Matt Blomfield has a vendetta against me. Why when I actually tried to help him I do not know but I guess he is similar to you two, no loyalty.

But lets look at it.

WE used Matt, we have NEVER let a untrained prospect buy a shop let along 5 shops. But we allowed Matt to do us. Why?

Because James Tucker had taken legal action against HFL and the legal action threatened the sale by us of HFL to TPF. James owned the rights to the North Shore and we had not disclosed the agreement between James Tucker and HFL to TPF . TPF wanted to renegade the sale price.

So we allowed Matt Blomfield to buy James Tuckers 5 shops and in so doing terminating the contract between HFL and James Tucker. We gave Matt 1/2 of the resale fees as a sweetener and we gave references for Matt to the banks.

We have NEVER – Allowed a untrained prospect to buy a shop let alone multiple shops, let alone 5 shops! The reason being that we knew the chances of success of multiple ownership were greatly reduced and insisted that established Franchisee build up one shop, prove themselves before being approved for another shop.

– gave part of our resale back to anyone

i.e., we set the wheels rolling when we knew better for Matt to fail and in so doing losing everything. As we all know Matt did fail so how did we act?

We purchased Hell back from TPF for around 1/3 of the original price we sold it to TPF for. Part of the reason of course was that when Matt failed 6 shops failed and so 10% of TPFs Top line sales were gone and a HUGE percentage of TPFs profit. It also sent a message to the market that Hell could fail and negative momentum was suddenly the norm. The press lapped it up.

Part 2 and 3

We of course got a discounted price in buying Hell back, we used Matt but then what did we do?

To rub it in we purchased the assets of Matts shops from Matt and reopened some of the shops. We got the assets cheap, the price determined by Stuart and we made money of selling the assets to others and reopening where we could. In fact if you add it up HFL and HRL made great money out of Matts down fall, not once but twice. I with the blessing of Stu and agreement of Callum employed Matt back as I felt we owed Matt something, and we of course did. When Matt couldn’t keep afloat and went bankrupt he went after me. Then both of you, especially Callum, used Matt again, this time to get rid of me. But the fact is both of you had great knowledge and were involved in every decision involving Matt. In fact Stuart you were head Demon at all times.

Further proof of how we used Matt is that Mark from Kohi recently had a offer from a current trained Franchisee for his shop. HRL rejected the sale due to the Franchiusee not having the skills and experience. Or maybe it was because I have a huge amount of money in Hell Kohi?

We were greedy but you two sure managed to use Matt one more time to your advantage.

Terminations HRL terminated the following stores

Hell Puki Hell Kandarlea Hell Balmoral (told he had to take the HRL offer of 50k or be terminated)

HRL then sold all areas and the assets of two of the shops to friends of the Directors giving the friends a cheap franchise, leaving the terminated Franchisees, their Families and creditors out of pocket, devastating their lives and making a profit for HRL.

In fact all 3 shops went to staff of Hell.

Obortion / Miscarage

It was during the termination of Hell Kandarlea (where HRL issued a illegal Trespass notice) that Callum Davis was exchanging emails with Matt Blomfield calling the exercise Operation Obortion. Callum latter claimed on TV that he was NOT referring to the yet to be born baby of the Franchisee but that he was referring to the shop as a Obortion. However the facts differ with Callum and Matt referring to the terminateion as Operation Miscarage.

The Obortion / Miscarage comments show the culture in the company at the time. That HRL could act in total disregard to anyone else and simply did not care and joked about terminations. The Franchisees were devastated losing their business and parents house.

Hell Kandarlea was quickly sold to Mia who works for Hell. Mia is doing very well out of it. Operation Obortion was Callums operation and Stuart was Head Demon.

The companies culture is reinforced by passwords set by Head office to access information like Smeghead666 (which means association of seama), Brownwings and the like.


The dispute followed the Franchisee setting up a caravan in competition to HRL’s caravan. 

It should be noted that the Franchisee set up the competing caravan only after been forced out of the running of the HRL caravan that he had run successfully for the previous 3 years. The Franchisee had done nearly all the caravan events, stored the caravan, maintained the caravan and had built up the client list and relationships with event organizers that ensured the Hell Caravan got into all the major events such as the Big Day Out.

When HRL purchased Hell back from TPF it took the Caravan off the Franchisee so HRL could make the money itself. HRL insisted that the Franchisee not only hand the Caravan back but give over the event contacts etc.

The Franchisees reaction, after losing a huge amount of his income was to first ask what he had done wrong then to set someone else up in a competitive situation to the HRL caravan. Reasonable considering the Franchisee had done very little wrong and had actually been a very very strong supporter of Hell even having Hell Tatooed on his neck.

HRLs reaction was to slowly force the Franchisee out of business. The Franchisee lost his business and his creditors money, the Franchisee went into liquidation losing his mothers money in the process.

HRL set about setting up a company store in the area. When the SFO started to investigate Stuart and Callum got memory loss and the store was set up by a Staff member Steve French.

Steve French was a reluctant participant but had signed the lease. The lease was signed in Steve French’s name so the Directors of HRL could set up Hell Puki, run it and sell it with a Capital Gain that would be free from tax.

Recently Steve French sold Hell Puki, Hell Puki had some of the assets owned by HRL in it to the value of 13,000. Steve French has received the threat of huge interest being applied to the “loan” from HRL if he did not pay the “loan” back with a short period.

The fact is, Steve French had no choice but to open the shop after signing the lease for the Directors of HRL. The fact is, even at 10,000 a week in the first year of trading Steve French has made 26,000 in operation fees alone for Stuart and Callum and 26,000 in Marketing Fees. The fact is Retail Food Group made a offer on HRL, if the multiple was say 7 then Steve French added a min of 150,000 to the sale price of HRL. But still HRL wants its 13000 in a short time or HRL will apply a hefty interest rate.

On top of this after the lease was signed by Steve French Callum and Stuart suddenly said they did not agree to be part of Hell Puki and that they had NEVER agreed to it. Howver emails show Callum and Stuart were involved and had even been sent the layout by Steve French for comment and assistance (Callum and Stuart approved all store layouts). Callum and Stuart were also sent the lease and their Wellington Area Manager had visited the site to assist with site approval. So not to see Steve French caught with a lease he could not afford and no business I funded the shop build and loaned the Hell Puki 180,000. All Directors Agreed with the Strategy and Stuart was Head Demon

The Liquidation of HFL

It was agreed by the Directors of HFL after a it became apparent that RWT was payable on the the money distributed by HFL to the partners of the Company to put HFL into Liquidation immediately and try to ignore any RWT issue. Matt Blomfeild knew a “friendly liquidator” John Price. John was approached and agreed to turn a “blind” eye to the RWT issue.

Warren Powell had a different structure to how his shares were held that meant any RWT he had to pay could be offset but as loyalty to Stuart and Callum agreed with Stuart and Callum to go along with the liquidation of the company. Warren paid John Price 10,000 in cash, Stuart and Callum agreed to pay Warren their share of the 10,000, to date, many years latter I is still waiting to be paid back by Stuart and Callum. The emails where Stu and Callum agree to the paying me there share of the 10,000 are telling in two respect, the fact that they have not paid and the fact that they set out to defraud the IRD.

The HFL RWT issue was blamed on PWC who at the same time were working for Warren Stuart and Callum to buy Hell back from TPF. As a consequence PWC were dropped from the sale process at the 11th hour in effect depriving PWC from the sale fee payable.

However I have recently seen several emails from Callum Davis that mention the RWT issue, this in effect means PWC were unfairly dismissed creating great stress for Karl Dwight who had just made Partner at PWC and who had sold Hell to TPF in the first place.


2 companies were set up to take cash from Hell shops HRL had bought from Liquidators and ran. These companies were called, Hell Hamilton and Hell Albany.

On several occasions Hell help put a “friendly liquidator” in place with the liquidator agreeing to sell the shops or shops assets back to Hell. The Liquidator was John Price, the same Liquidator that the Directors used to Liquidate HFL.

Some of the stores liquidated and the assets bought by HRL were, Hell Airport Oaks, Hell Botany South, several of Matt Blomfeilds shops, Hell Rotorua (and more).

On several occasions HRL bought the Liquidated shops assets, took over the Liquidated shops leases and on sold the Liquidated shops at a profit. On several occasions deals were done with the Liquidator before the shops were placed into Liquidation.

Other stores bought from Liquidators were Hell Rotatona, Hell Beerscourt (and more, probably Hell Knadarlea etc). HRL or a associated company made a profit from most.

HRL also took cash from the caravan.

On top of this both Stuart and Callum are aware that their area manager Jason Buckley took cash from his shop so he did not have to pay tax on the income. In fact it was often joked about in the office. Not only was the taking of cash by Jason tolerated he is now a area manager advising others. Not surprising since Hell head office continued to pay people working in the caravan cash until VERY recently.

In so doing HRL or a company associated with it made money and profited from the purchase of the assets and the reselling of businesses that went into liquidation. No consideration was given to the affairs of the out going Franchisee, the creditors of the out going franchisee.

When Warren Powell said HRL or any associate company (Hell Hamilton and Hell Albany) needed to do a self audit and a voluntary disclosure to the IRD Stuart said no and refused. A voluntary disclosure would mean reduced penalties and no criminal proceedings.


I was asked to leave, “do the right thing” by the Franchisees due to a series of articles that appeared in the Herald on Sunday. The articles were written by Beavan Hurely and the information was provided by Mr Matthew Blomfield.

According to Callum Davis Matt Blomfield called Callum up and said the articles would not stop until I resigned. 

I suggested alternatives to resigning such as giving the Franchisees a fee holiday but neither Stu or Callum replied to me. 

The shame is, as can be seen above it seems I was treated very unfairly as story after story could be run on Stuart and Callum and the Head Office and Culture of Hell in general. In fact the main story that effected the brand was the KidsCan story and the evidence suggests this was Stuart McMullins project not mine.

Lots of pressure was applied by Stuart and Callum with Stuart sending emails saying he had just done a speech to a group of people and that one of the questions was around KidsCan. According to Stuart the person said they would have fired me for what I had said/written.

At the same time Stuart was preparing and printed 10,000 copies of a book called Blackmail. The Blackmail book is in fact a book about funny emails sent to Hell (mainly me as i was in charge of marketing during most of Hells memorable Marketimng initiatives) in regards to Hell’s Marketing and Hell’s replies, 80% of which were mine. So in effect Stuart was fine when it suited for me to be blunt and frank but would not stick by me when things got tough.

In fact Stuart even sent a email about how his fanily had been effected and how embarrassing it was to be part of Hell during this period.

Callum Davis keep the pressure on and offered me 2 million to leave, “do the right thing”. I replied that I was happy to buy him out for 2 million. Callum agreed to sell to me for 2 million. Stuart then said if Callum goes I go (Stuart), so I agreed to buy Stuart out for 2 million. Callimg there bluff Stuart then sent a aggressive email asking who made me (Warren) king and that 1/2 the franchisee would leave and with draw his offer. I had fact secured finance from the BNZ and was ready to complete the transaction.

After hearing that Matt Blomfield would continue to run stories and continuing to receive no support and receive pressure from Callum and Stuart I agreed reluctantly to sell.

I on 2 occasions sent emails that had the company valued at between 10 and 15 million so my share would be considerably higher than the 2.5 million plus 1/3 of profit to 1 Nov. They also took my Shareholders account that owed me well in excess of 400,000, probably 700 – 1 million!

As it turns out Callum Davis had been in communication with Matt Blomfield from before the stories were run and had prior knowledge of what Matt Blomfiled went to the SFO with. Callum NEVER passed on the information to me. The SFO found NO SUBSTANCE to the inititial complaint but Matt used it as a way to get his stories into the papers. 

Callum Davis was asked by myself, the Hell PR person (Greg Ward), Hell’s lawyer and Stuart McMullin not to speak to both Matt and Beavan Hurely but Callum Davis kept talking to them and was quoted in several Herald on Sunday reports.

When the SFO sent the letter to Hell that NO INVESTIGATION was going to be launched I asked that Hell do a Media release as the SFO story which appeared in all the articles that Matt Blomfield  and Beavan Hurley had run the Herald on Sunday had greatly effected my reputation.

Hell did not even inform people on their FaceBook page that the the SFO were not even going to open a investigation! I assume the reason is that both Stuart and Callum thought I had done something Matt had said to Callum and since ether had used this as the catalyst to push me out and the reason they applied the pressure to get a rediculasly low price they had egg on their face.

Or it may have been that the SFO said in their letter that they had sent some minor things to the Police and IRD. Maybe the minor things are listed above, cash from companies owned by Hell, cash from the caravan and Stuart and Callums drug addiction.

Why would Callum and Stuart want me out?

In the time we had Hell back Callum as the Director in charge of product introduced many initiatives, 

Uncle Tony’s Kids Menu Changed the Chicken Supplier did $1 pizzas that created huge issues for Franchisees and even though Franchisees and his fellow Directors were against it did $1 dollar pizzas several more times  and many more

After giving them a chance and seeing they were failing i asked Callum to review his initiatives, he refused. After I left Callum did everything I had requested and that he had refused to do while I was there. In fact only 1 new product that Callum launched remains on the menu.

Kids Menu gone, Uncle Tony;s changed to being marketed as a thin base, the Chicken Supplier changed back to Tegal.

The same applied to the Marketing natives I tried to launch, Callum blocked 13 dollar Friday the 13th Pizzas, 13 dollar Pizzas on Helloween. As soon as I left Hell dropped Callum’s friday the 13th free coke with every double pizza order and did 13 dollar pizzas. It was a huge success with Hell running a story that it was their biggest day ever!

In fact Hell has recently even launched Super Gournet which I had been promoting for a long time along with removing the Uncle Tony’s brand, kids meals ect.

I also had to continual request the review of the meats, apart from providing Callum with better meats at much lower prices Callum refused to budge. The meats were going green, the meats had to be recalled often as they had plastic in them. Franchisee after Franchisee complained to Callum and they finally gave up as did I. Even Stuart mcMullin companied and complained about the meats but Callum dug his feet in.

The same occurred with Kids Meals and the chicken, when both these were shown to be bad natives.

that would cost Franchisees money Callum refused to change back to Tegal Chicken or drop kids meals. He has done both now. In fact Hell has largely followed my Marketing Strategy even claiming the use of the Worlds Hottest sauce as the brain child of Stuart and Callum. The fact is I ordered the sauce and I briefed the Marketing Agency before I was pushed out.

In fact Hell Pizza has been built on many frauds, Callum won Marketer of the Year but Matt Blomfield wrote the proposal and was so involved he knew before the awards were announced that Hell had won, in fact another company that Matt was closely involved in Fatso also achieved a high award. The Judge, Mr Beatson has known Matt 20 years and has been given many paid projects by Matt. The racest billboard that was passed off as the brain child of a Uni Student that coped lots of media and flak for being raciest “at least our Brownee wouldn’t eat their pet Dog” was in fact created internally and the racest element debated internally prior to its release. It was thought that since we had just purchased Hell back from TPF we needed to make a statement, create noise and get attention. We did, when things heated up we used a Student to take the creative credit for it. The billboard got TV coverage and a protest march was organized from Queen Street to the Quay Street Hell shop. I guess it is like the cock in the mouth Facebook post, the inappropriate behavior was not a mistake, far from it, it was arrogance and a lack of care.


3 or so years after HFL was sold to TPF  I (Warren Powell) was offered Hell back. I more than had the funds to purchase the company back outright but due to my loyalty to Stuart and Callum I offered them a 1/3 share.

Callum Davis was still in London and could not come back in time for the takeover so I let him walk into the role on his return.


Of course these aren’t the only laws the boys from Hell have broken: when justice is finally forced to act on Blomfield, perhaps the Hell boys will receive a visit from Sergeant Thick in his real cop car

Both Callum Davis and Stuart did not have the funds to put into the buyback so I put in a further 1.7 million as a loan, 3 times what Stuart and Callum put in plus I put in his share of the companies capital. That is, as loyalty to Stuart and Callum Warren put in 1.7 million dollars more than the other two plus matched their shareholders account. I did this at the same interest rate as the bank gave me for my deposits, no margin was added, the interest rate was considerably lower than the banks business loan rates.

On top of this it should be noted that I, on 3 occasions, by email offered to put callum back in the same positions as before he left to do Hell in London, a venture that cost him some money due to the changing of the exchange rate and callum buying a house in London just before the market crashed. Stuart McMullin NEVER OFFERED, nor did he agree to meet my offer. The offer now of course has lapsed.

When the company paid the loan back early I did not charge penalty interest or anything even though interest rates on my deposits had dropped considerably. As the company paid my loan to it down first when Stuart and Callum purchased my shares in HRL I had a substantial Shareholders account that I had to leave in the company.

I showed the same loyalty to Steve French (see above) putting in 180,000 dollars of my money when Stuart and Callum pulled out of Hell Puki after Steve French had signed the lease on their behalf.

As above, Callum repaid my loyalty by opposing most of the Marketing and product initiatives I suggested but implemented them as soon as I was gone. Callum Davis was in communication with Matt leading up to the SFO raid and was commenting to the Herald on Sunday and continued to talk to Matt after I, Hell’s lawyer, Hell’s PR person had asked him not to. 

Callum’s computer was stolen a few days before the SFO raid!


As soon as the Herald on Sunday started to run stories, mainly unfairly attacking me, for example KidsCam Callum and Stuart would not allow a united front. Rather than going on the front foot Hell apologized to KidsCam etc even though KidsCam had not followed any of the promises they had made. For example there were no live cross overs with the Directors of Hell during the event as promised, there were no Hell pizza boxes on the desks of the presenters, the Cravan that was meant to be out the front where everyone could see it selling pizza was changed to a small stand, in a corner inside. On top of this, Stuart McMullin was the Director who was in charge of KidsCan as the emails from KidsCan clearly show.

Rather than take responsibility Stuart allowed Warren Powell to take the blame saying “this is what the people wanted”.

as soon as I had sold my shares at a unbelievably low price to Stuart and Callum who refused to allow me to get a valuation Stuart and Callum took all trace of my existantce off the the Hell Website. Now the story of Hell has no mention of me. There is no mention of the person that joined them just after they had opened their 4th shop (a feat that took over 7 years) and even though Stuart and Callum had – no financials to show prospects – no manuals – no money – no trademarks helped them to 66 shops in the next 3 years and sell to TPF for 12 million. Not to mention allowing Stuart and Callum to buy back in when Hell was offered back to Warren Powell even though they did not have the money to do so (see below). In case you were wondering, Warren has Franchising Experience having been the Country Manager for Burger King, Owned Hire A Hubby and worked as Franchise Manaager in Fletcher Building. in fact Stuart and Callum couldn’t wait to have me removed from the history of Hell and now HSL.

On top of this it should be noted that I, on 3 occasions, by email offered to put callum back in the same positions as before he left to do Hell in London, a venture that cost him some money due to the changing of the exchange rate and callum buying a house in London just before the market crashed. Stuart McMullin NEVER OFFERED, nor did he agree to meet my offer. The offer now of course has lapsed.


Recently Stuart and Callum had me illegally removed as a Director of HSL.

The reason for doing so is somewhat unknown but the removal is illegal. Stuart said he and Callum held a Urgent Directors meeting that I was invited too but did not attend.

The Shareholders Agreement requirements for calling a Directors Meeting were not followed. Stuart says he could not contact me. The truth is I was contactable, for something so important through – mobile – the HSL lawyer who had my contact details at all times – the email address I had texted Stuart (I stopped using my email address as it was receiving media requests and emails by Matt Blomfield (many of the media requests on matters above)) – my lawyer – Hell’s Area Manager Steve French who had my contact details the entire time – Skype – My Parents – by writing to the address where the my company that owns the shares in HSL is listed – by calling person who Stuart and Callum knew was living in my house and who is a friend of Stuarts The list id endless

Stuart also says I have not been available for Directors meetings, I am unsure what meetings have been called? In the 11 years since incorporation we have until last year had no official Directors meetings called, the Shareholders Agreement says we should have a Directors meeting every 3 months, this has NEVER happened.

Stuart says that I am not interested in Hell Sytems Limited. I am unsure what I am meant to be doing? I took over some aspects of renewing / enforcing trademark applications, for example renewing the Hell Pizza Trademarks for the United States (as requested by Stuart). As soon as I submitted a IP lawyers invoice who gave me advice on the best way forward Stuart sent me a email saying he would pay it this once but never again. I have often traveled to meet Master Franchisees at my expense, in particular Australia and Canada and recently the United Kingdom. On EVERY occasion I have paid my own way even though I have given up a considerable amount of my time and on several occasions I had no other business in those countries. Just before the Canadian Master was to open his second shop Stuart sent me a email saying he would not pay any of my expenses travel, strange since i never claimed anyway.

On top of this I have kept in regular contact with several Master Franchise Owners and I have requested that Stuart and Callum keep me informed about HSL business ccing me on communication. I have not received anything. Stuart McMullin has also sent several emails (going back a year or more) saying “our partnership was over” and that they refused to work with me

As such it is hard to see where I am falling short, I am not allowed to travel, not allowed to spend any money in the normal course of business and not allowed to receive any information.

As a example of not being sent information, I recently requested the email from the Korean Master who Stuart says has asked for their deposit back and since the Korean Master who is a very wealthy man owes HSL money the Lawyers opinion on the matter. I have not seen or been sent either.

The fact is I am overseas earning no money BECAUSE Stuart and Callum allowed me to take the blame for everything, Callum worked with Matt and Beavan Hurely giving Beavan quotes to put into the herald on Sunday. By objecting to my expenses, by snugly asking if I have been or are under investigation by the police. By taking me of the Hell website and history of Hell as if I had never existed

I asked, before the Directors Meeting I skyped into for a complete list of agenda items and a complete list of Resolutions and back ground information so I could be prepared before the meeting. No list or information was received. Just a basic outline! During the Directors meeting (that we do not believe followed the Shaerholders Agreement in calling the meeting) many Resolutions were put forwarded and voted on by Stuart and Callum, I had no prior knowledge of these resolutions or the background to them. Stuart said these resolutions etc were normal for a Directors meeting and they maybe if we had conducted Directors meetings every 3 months as per the Shareholders Agreement. One of the resolutions was to change lawyers from the lawyer HSL was using as it was the same lawyer that did the HRL (and use to be my personal lawyer so conflicts of interest everywhere). Stuart has confirmed that McMahon Butterworth Thompson have been terminated as the HSL lawyers but on the companies office they are still the register office? Seems like a exercise to keep control.

I have had to recently send a email to the Companies office, through my Lawyer to get my removal as a Director by Stuart reversed. In fact I have had to spend a considerable amount of time on fiverlas issues with my lawyer responding to actions and no actions by Stuart and Callum.

HSL Liquidation

Prior to Mediation Stuart sent a email saying in effect Mediation was a formality that needed to be followed in the process of liquidating the company.

Stuart also sent a email asking if I would sell my shares, I said yes as long as any offer by Stuart and Callum was reversible, no offer has been received.

Stuart and Callum are refusing to put Capital into the HSL and refusing a loan from me. They are effectively running the company out of money to liquidate it so they can buy HSL back at a low price. In fact when, as per the Shareholders Agreement I asked that HSL pay my travel expenses so I could attend the Directors meeting in person Stuart emailed that I was being irresponsible and that the company had no money and would be trading insolently. Then during the first Mediation call Stuart offered that HSL pay the mediation deposit of 7500 plus gst??

The fact is that I stayed in HSL as I saw value in it. Value that is, I believe, being purposely eroded by Stuart and Callum so that any valuation and subsequent liquidation has a low value associated with it basically giving the company to them.

Some of the ways Stuart is reducing the value of HSL is by refusing Canada another shop unless they pay certain fees and amounts owed to HSL and Stuart and Callum’s company HRL and come up with a payment plan for the rest. In contrast in London Stuart has allowed the opening of another store when a location is sorted and lease signed even though London also owe HSL money, the reason being that Stuart has a Shareholding in the London operation outside of the Master Agreement. Stuart and Callum also know that I have lent the Candanin Master several hundred thousand dollars to keep them afloat. The loan is without condition but when the Master asked Stuart if I could take a Shareholding in his Company Stuart said no, that there was a conflict of interest? What conflict could possibly exist? Surely no conflict more than terminating Franchise Agreements in New Zealand, buying the assets cheap and selling the business to your friends and employee??

Trying to run down the value of HSL and paint a bleak picture Stuart recently sent a email saying all the London stores were closed or closing. However he did not say that the Franchisee was in discussions and likely to open a new store in London with a short period of time. I found out about the opening when I visited the Franchisee in London and found out that not only had Stuart approved the new shop but had approved a new menu.

Interesting all Directors need to approve a new store and any shareholding. Even though Stuart did not approve Canada (who has become a friend of mine) I have not stopped the opening of a new store in London as to stop it, like stopping the new store in Canada would be brand damaging. In fact if the Canadian store does not open the Master Franchisee will be bankrupt and return to New Zealand losing all there money. It is a shame that Stuart and Callum use people to meet their ends rather than put people and the brand first (see Puki, Paul Hinton, Kandarlea, Matt Blomfield above).

With holding of information and getting the run around are all part of Stuart and Callums Strategy.

In case the guys are interested, Mike Hird (the ex Master in Australia) has had his cancer return, he is back in demo but hoping to beat it. Steve Willis is still battling along, looking at reducing the menu to get some efficiencies and wondering whats next for him since he is not allowed to open another shop. I talked to Steve twice last week, helped him write adverts, helped him respond to prospects.



as soon as i was out the niceness stopped, I emailed Stuart and Callum saying I had some great ideas for Hell Pizza in New Zealand and could I be paid for them if they used them. They refused, they were cutting off my entire income, ensuring by not standing by me that I had no future in new zealand Callum was so close to the situation Matthew Blomfield told Callum about the agreement Matt had with the Herald on Sunday. The Herald on Sunday, according to Callum had agreed NEVER to print Matthews name and allowed Matthew to read each article before it came out. The extent of Callums knowledge would be amazing. I did not want to believe it at the time but it i now think Callum was right into it.

Restraint of trade and business def change

Add my idea was for Misery to do the boxes and art and Gordon Ramsey to do the menu for super gourmet, stu and callum allowed the vacuum of info on kids cam etc so people turned to the media

add that i am going to return to the speakers circuit and i will handle these issues as i see fit, yet to decide what form that takes …. i also need to get a new job so i will address the media issues as i see fit …. that i have left nzd to avoid the media, questions etc

Now some readers, those with little understanding of the law and complex frauds will likely not understand the significance of Powells email. We suspect that many of New Zealands halfwit political bloggers will almost certainly not understand its content and the picture it paints of a criminal enterprise run amuck.


NZ Herald on Sunday journo Bevan Hurley, Blomfield co-conspirator in stripping value from Tasman Pacific Foods asset Hell Pizza

The journalists at the New Zealand Herald, and at least one now at Fairfax, will almost certainly understand the ramifications that may well result from this document, if not the newspapers lawyers will almost certainly, at some point in the future, be explaining it to them all in a great deal of detail.

This eventuality, particularly likely if the directors and shareholders of Tasman Pacific Foods decide to seek reparation and damages for the smear campaigns the newspapers participated in, designed by Blomfield, to damage the value of TPF’s Hell Pizza asset, damages which can all too easily be calculated at around a 10 Million Dollar starting point.


NZ Herald Editor Shayne Currie (Rear). If TPF do take the Herald to task over its malicious hatchet jobs it won’t be the first time Currie has seen the inside of a court room, he may be getting to know every nook and cranny of the Auckland High Court by the time we’ve finished with the cunt.

The fact that the New Zealand police have continued to protect Blomfield to date also needs to be looked at very closely. When you have one complaint of fraud, well that can be easily dismissed. But when there is more than one and the alleged multiple frauds all have identical hallmarks and they continue to be ignored or dismissed by police then a pattern forms, one of police collusion in covering up the offending.

The police’s reluctance to prosecute can of course be attributed to the use or involvement of ex police officers in Blomfield’s many scams; starting very early on in the picture when ex police officer Danny Thompson and son Daniel Toreson who willingly assisted Blomfield with the theft of a circa $100k cheque from a business partner, money which Blomfield quickly converted for personal use in an attempt to stave off his 2010 bankruptcy

Now we have evidence of further crimes commissioned using father and son team the Thompsons, but the details of that criminal offending is for another day.


NZ Herald journo Matt Nippert, one of the pet journos Blomfield keeps and uses at his whim, a relationship that dates back to Blomfield’s Cinderella days

So that then brings us back to the matter of Blomfield’s defamation case against Slater.

Last week marked an important milestone in the case, a very important date has come and gone. The Court had required that Blomfield file his substantive case by last week, Blomfield has subsequently failed in his obligation to the court and Slater. Blomfield has of course been determined to avoid any advancement of the substantive “defamation claim”, being focused solely on little more than obtaining the names of Slater’s sources, just as we here at LF had predicted back in 2012, Blomfield pinning his hope on the fact that Warren Powell had been Slaters principle source.

As we here at LF have argued from day one, Blomfield’s defamation proceeding was little more than an abuse of process, a fishing expedition, one which the High Court outrageously kept entertaining, when the court should have been able to see straight through the scam, more especially given the early warning signs; Blomfield’s complete failure to advance the matter of the alleged defamation in a period now approaching five years and his history.

In short Blomfield has missed the deadline, he has verily failed to file any further documents supporting his allegations of defamation. Moreover he has been determined to ignore the courts further direction that he attempt negotiate a settlement with Slater.


Kiwi journo Maria Slade, at the time of the attack on TPF also a NZ Herald Journo, tasked with doing hatchet jobs on Hell Pizza to aid the reacquisition by Powell, McMullin and Davies

In short then, where will this matter go? Well, the alleged defamation is dead in the water, it always was. Slater’s posts were completely accurate, they were truthful, albeit less than complete in fine detail; Blomfield being absolutely everything Slater had alleged him to be and so much more.

Blomfield never had a case, he knew that and more importantly, the court, aka Justice Raynor Asher should have known it too.

Clearly the court however was not of a mind to approach this matter on the evidence alone. It’s our view that Justice Asher was far from impartial, that he had sided with Blomfield not because the evidence supported his case, rather because he very likely had a deep disdain for Slater and Slater’s past attacks on New Zealand’s judiciary; in other words Slater did not receive a fair hearing.

For Blomfield however we suspect his failure to file as required signals further dealings with the courts, in particular the criminal bench.


NZ Herald Senior Journo David Fisher aka “Jam Jar Dave”, tasked with taking Cameron Slater out, also used Blomfield’s tort action to advance the Heralds commercial interests and save his own skin following the release of Dirty Politics. Jam Jar also wrote extensively on Hell Pizza damaging TPF asset.

The newspapers too, those who allowed their hack journalists to aid and abet Blomfield in destroying Tasman Pacific Foods investment will no doubt soon be seeing the inside of a courtroom of their own, with the many more recent articles they have penned placed under very close scrutiny.

To date the list of journalists we suspect were involved in this criminal scam reads like a who’s who of the New Zealand mainstream media landscape.

Shayne Currie

David Fisher

Matthew Nippet

Bevan Hurley

Jonathan Milne

Maria Slade

Jeremy Merwood

Of course Jonathon Milne, now editor of Fairfax’s Sunday Star Times was, we believe, a journalist or editor with the “Herald on Sunday” at the time that Blomfield was hell bent on destroying Tasman Pacific Foods worth; moreover if this is the case Milne would have been responsible for signing off on the deals Blomfield had done with journos the likes of Bevan Hurley and Matt Nippert who were responsible for the bulk of the material printed by APN’s Herald on Sunday


NZ Herald on Sunday reporter and editor turned Fairfax man Jonathan Milne canned an article that would have exposed Blomfields links to senior National party figures and corrupt payments that were made by Blomfield to influence Auckland council decisions. Milnes decision reversed the go ahead which had been given by his Fairfax predecessor, Milnes decision predating the release of Hagers book Dirty Politics.

Interestingly Milne, within days of his taking up a new position with Fairfax, as editor, was also soley responsible for killing off an article that LF had been assisting one of that papers journos with.

That article illuminating Blomfield’s connections with the National party and monetary bribes that were paid to the wife of National party president Peter Goodfellow – Desley Simpson.


Desley Simpson, wife of National party president Peter Goodfellow, a woman who in her capacity as an elected local body councillor accepted unlawful payments from Blomfield for organising preferential council planning approvals. This information was to have been published by Fairfax until Jonathan Milne killed the expose

Blomfield had been granted preferential treatment in obtaining various council approvals by Simpson, a sitting member on a local council, following Blomfield’s assurances that he would make certain payments in return. Of course this was corrupt behaviour, and Milne ensured that it did not see the light of day.

We now know why it was that Milne killed the expose, despite it having been approved by the Sunday Star Times previous editor. Milne’s reasons were likely two-fold. First there was the earlier involvement he’d had with Blomfield, publishing articles that were designed to damage Tasman Pacific Foods Hell Pizza business, enabling Powell and his two mates Callum and Stu to pick it up for a song.

The second reason is somewhat more complex, however it relates to Milne’s prior knowledge of the yet to be released Rawshark story, a story that Milne did not want the material LF had supplied to the Fairfax Journo to preempt.

Milne and the Heralds current editor Shayne Currie were in our view at all material times privy to what Blomfield had done to bring about the unnecessary failure and firesale of Hell Pizza.

That both Milne and Currie had likely colluded with Blomfield in destroying the real value of that business, thus enabling Powell, and his partners to buy it back at a third of the business’s real value the 12 million dollars they had sold it to Tasman Pacific Foods for just 20 months earlier.

Now of course anywhere other than New Zealand this would be viewed as a constructed fraud, or at the very least criminal damage. Moreover, it is more than obvious the certain journalists have acted in the commercial interests of Blomfield and his associates, which when viewed with any degree of independence, would also explain the failure of both Fairfax and the New Zealand Herald to report on the defamation case in a manner that would normally be expected of a truly independent media outlet.

The behaviour in fact supports the rather vague criticisms of Nicky Hager, who whilst refusing to name the journalists involved, broadly rebuked a handful for having been less than professional.

Naturally enough when Tasman Pacific Foods got wind of a rumour of what had likely occurred they did file proceedings, but failed to convince the court that a conspiracy had in fact existed.

Interestingly Hell Pizza is apparently up for sale yet again, with McMullin and Davies now wanting out in a hurry. Strangely enough, or perhaps to be expected the boys have used Milnes newspaper to run a fair bit of spin-doctored crap to boost the companies value, no mention whatsoever of their prior collusion with Milne or the criminal activity. But then again perhaps that is only to be expected from this particular mob.

Now to the political bloggers that have all to some degree bought into this issue and the sub plots manufactured by Blomfield to muddy the waters

Lynn Prentice

Greg Presland

Keith Ng

Alastair Thompson

Pete George

Peter Aranyi

Each and every one of these idiots have engaged in a sport, political gamesmanship, they have shown little if any interest in or regard for the truth and rejected the obvious when it did not suit their own personal agenda. Key among those objectives, for most who became involved, was of course the attack on Cameron Slater.

In their collective desire to pursue Slater these idiots demonstrated absolutely no regard for the truth, and worse still no regard whatsoever for Blomfield’s many victims. Unfortunately this behaviour is not unusual in New Zealand. It can be seen in the way many political bloggers in that country have taken to attacking anyone who gets in the way of a desired political agenda. Everything from the Kim Dotcom case to the David Bain case has fallen victim to the idiocy of a handful of politically motivated bloggers vitriol, all merely feigning an interest in justice.


What is clear is that in addition to making a large contribution to the collapse of Tasman Pacific Foods limited these Journo’s, largely in the employ of the New Zealand Herald, have continued to assist Blomfield with his efforts to rort and defraud, parting Kiwi’s from their hard earned cash!

LF has written extensively on the matter of Blomfield, taking a great deal of time to set out the allegations and provide the evidence in support. We have, unlike almost every notable other, looked to the available facts, including the first hand accounts of many victims and the evidence and chronology to support those allegations (also see references/bibliography below).

Yet despite this, these negligent Kiwi bloggers, some named above, have provided absolutely no evidence supporting their own spurious claims and defense of Blomfield.


Lynn Prentice (L) and Pete George (R) Just two of the politically motivated half-witted kiwi bloggers who have clearly been more interested in harming Cameron Slater than they have getting to the truth. Both of these clowns taking everything Blomfield fed them, hook, line and sinker, at face value; despite overwhelming evidence to the contrary, supplied by LF, that proved them both wrong. Perhaps they’ll hide behind a feigned ignorance of business and law, when they too are eventually called to account by their own readership.

They have instead preferred to get personal, down and dirty, on occasion making the most ludicrous of assertions, completely unsupported by the evidence, in the hope that they can manufacture doubt by smear; including the ridiculous assertion that LF was owned and controlled by Slater, despite the more than obvious reality being that we’re not; more than apparent to anyone with at least half a brain.


Even Lynn Prentices own Standard readers could spot the fact that every post he published supporting Blomfield lacked evidence and or independence, little more than rhetoric and bile, Prentice clearly blinded by his hatred and contempt for Slater. Prentice in fact soon developed a taste for banning anyone who had differing opinions to his own or Blomfields.


In short their behaviour has been nothing short of reprehensible, causing great loss and damage to the innocents and victims of fraud, who have been caught up in the whole affair. In fact these bloggers have failed to deal with even one of the allegations put forward, by not just one, but numerous victims of Blomfield’s many frauds. In New Zealand its seems that horseshit and spin have a far better chance of succeeding than the truth.

Perhaps the most disturbing aspect of this entire fiasco however is the New Zealand Herald’s utter hypocrisy and their blatant disregard for the truth – The likes of Shayne Currie lecturing from his pulpit on the increased crime in New Zealand, the fact that the police don’t have the resources necessary to combat this apparent crime epidemic, whilst himself allowing his own journalists to engage in outrageous white collar criminal behaviour.

If anyone is still foolish enough to be left wondering why it is that the New Zealand police lack the financial resources to fight an apparent real crime epidemic, why it is police allegedly haven’t been able to do the job within the budget allocated, need only look to the 20 Million dollars spent to date pursuing Kim Dotcom for offenses that don’t even exist in law.

Meanwhile systemic corruption, fraud and a long list of real offending has been allowed to run rampant, either ignored, unchallenged or unprosecuted; Matthew Blomfield being just the tip of a very large iceberg.

Rawshark – Was Nicky Hager the victim of a hoax, or was he too in on the scam?

Much has been written in the New Zealand media about Nicky Hager’s book “Dirty Politics” and the hacking of Cameron Slater’s computer and online accounts. For the most part we here at LF have refrained from commenting on the issue other than on matters that pertained to Benjamin Rachingers flawed, often deluded and somewhat belated claims.

We did however post one article in early 2013 when news of the alleged hack first broke.

In that article we pointed to the fact that Matthew Blomfield was more than likely the only person in New Zealand who might have been motivated enough to hack Slater; a suspicion that hasn’t diminished with the passing of time, the gathering of evidence as events have unfolded.

In short, we were and remain of the view that Nicky Hager himself may well have been the victim of an elaborate hoax; that Hagers alleged source, the individual that Hager and the world has been lead to believe was merely a disgruntled apoliticle punter who wanted to be known as Rawshark, but who may in fact have been an actor, a con-artist, engaged by the real culprits, players who remained concealed behind the scenes, players who in our view were the only parties with motive sufficient to attempt a scam that would bring down Slater.

That story next.



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  • Pete george says:

    I must admit to having made an error doing business with matts film company. He goes by the nick name meth-u bongfield and your reports are wrong about the “chutney” – it was “chunkney” and tasted of nuts and marmite.

  • My mum is dads sister i think says:

    oh mate such a good post cuz – is it me, or does Pete George look like the father of those 2 inbreeds at the top of the post? I think its Callum and Stew ? Just thought being from Dunners and all Pete must have been the dad. Mother looks more like the neighbours dog i reckon, but hey Pete can’t be to choosy

  • Garden Tour Lover says:

    Hi LF, i was reading the little story today – i really enjoyed it with my tea and scone here in Remuera. But the previous story on Bishop Warden really got me interested – I am in charge of charity fund raising for elderly people who suffer from leaky bowls, incontinence (you know, just shitting everywhere with no control) much like Matthew Blomfield – sorry for the digression, back to the charity. Now we do annual garden tours in and around Remuera, but i spotted those clay cock pipes Matthew has in his backyard in your previous post – thats like nothing I’ve seen in any garden on this side of the bridge. Do you know if Matthew lets people thru his garden for a look? I am slightly concerned at his dishevelled appearance, and how that might upset some of the ladies, but i thought it would be a little something different. We were also hoping to purchase one of the cock face masks you featured today. Any idea on price? (fingers crossed they have Hell Pizza for afternoon tea) Look forward to hearing from you LF

  • Oh well this story just fucked not only Blomfield poorly executed fabricated defamation case, but you’ve pretty much fucked the NZHs journos and made the other bloggers look stupid.

    Blomfield just took a life time lead in “NZs biggest fuckwit loser fraudster Cocksmoker”

  • Broke store owner says:

    Well, Lauda Finem, or who ever you are, i have been following some of your posts as at one point i owned a shop from these guys at Hell – promised a dream, delivered a nightmare.

    After reading that letter you have obtained as written by Warren Otis Powell it is just unbelievable really. To think any of those guys can still be allowed to operate a business is just beyond me. I remember Matt Blomfield when i was a store owner, and he was a real piece of work. He constantly walked around like he owned the place, was abusive, and when suited him, bragged that nobody should get in his way. He made out he was really rich, had his flash cars, but from reading here he was just a big fraud and con. To think that the NZ Herald would buy into so much lies about our business, then write and publish is truly incredible.

    I knew all about the drugs as when i was on a night out Stuart and Callum were both smoking P. It was well known they liked drugs. The marketing manager once told me that they were making so much money from us, that they used to sit around wasted all day in the office. It is actually surprising that any of them could successfully run a business when so high on drugs, but now of course when you see it was all a scam, and a large fraud, so the money they had was illegally made.

    One thing we have now been made aware of is that Otis left NZ as he really had to, and that Stuart and Callum are both liars, and every bit as bad a Otis. The story they told all of us store owners was quite different to whats in the letter you have here. Guess I’m glad I’m out as it was a bad place to be. Not that i will ever see my money back, but i do hope the authorities take a look at these guys.


  • Wow, don’t hold back LF, I wonder how the Journo’s and bloggers are feeling today, hope they spilt their coffee over their keyboard.

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